SustVest ELG | Solar Eclipse: Blocking Out High Energy Costs

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SustVest ELG | Solar Eclipse: Blocking Out High Energy Costs

What does SustVest do?

➡️ SustVest is an investment platform that allows retail investors to invest in fractional ownership of renewable projects like solar or EV with a ticket size as low as starting from just INR 5000. SustVest’s mission is to make green energy investing affordable and accessible. With better returns than FDs, Mutual Funds and being immune to market trends unlike the stock market, SustVest aims to introduce an alternative investment class to investors that will positively impact the environment while earning passive returns.

Something like this because,

✅ Asset-backed investments

✅ Monthly payouts

✅ Unaffected by market trends

✅ Higher returns

✅ Helping the environment

✅ Low investment

✅ Diversified investment portfolio

✅ Transparent processes

✅ Safe & Secure

Click to know more about SustVest.pdf

SustVest and the ELG fact-o-pedia

The purpose of Event Led Growth?

Helps companies and industries cut down on electricity bills while saving on tonnes of carbon emissions all while helping retail investors grow their money and beat inflation

Sort of like a win-win 🏆

Stage of the product?

Validation?

Strong WOM | ₹10 Cr + worth of projects | 40,000 + users

Something you should probably know…..

Current stage UPDATE 🚨

After a recent viral campaign, investors across the country have widely accepted SustVest and everyone wants to take a piece of the green cake. Over the last few months, we have been able to fully fund projects worth ₹1 Cr+ within seconds. However, with the increasing demand, the supply needs to be matched - thus ELG to the rescue? To the rescue ✅

So, what is SustVest trying solving for with ELG?

🏭 For the supply side of business aka the companies and industries

Yes! SustVest is eager to educate companies and industries on how they can massively cut down on their electricity bills with zero upfront set-up cost and enjoy giving back to the environment all while scaling up in their on business models!

Litmus Test Karake Dekhen?

Please note that all the subsequent metrics and facts have been laid and answered solely towards the companies and industries side of business only and NOT the retail investors front.

Litmus Test	Metric	Value
Test 1	Product volume	Low - Medium ⬆️ ARPU ⬇️ Volume
	ARPU	Rate x Average Project Size (Current state of 2 projects a month with each one being around ₹ 1 Cr on an average)
Test 2	Sales Cycle (Company Approvals)	3 Months - 4 Months
Test 3	CAC to LTV ratio	Most of the leads are inbound or driven by WOM - leading to a very healthy LTV/CAC ratio.

📌 Additionally,

Value proposition

Messaging?
Clear defined approach of helping slash expenses and go green (need of the hour)
Defined persona of customer?
Yes. The approach customer departments are mostly - Purchase, Electrical, Maintenance Departments. Decision makers are always the Directors or CEOs.
Positioning?
Well defined. To be a one stop trusted long term solution to draw energy from renewable sources.

Sales process

What is the process? Inbound leads reaching out to target customers ➡️ Negotiate ➡️ Approvals.
Duration of process? 3 months to 4 months.
Is the sales funnel efficient? Yes. Has currently found rapid pace.

🎯 Let’s first on OBJECTIVE

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We now know the problem? To fix supply 🌏 We mean, who doesn’t want to save their costs? Who doesn’t want to contribute to the environment? ALL OF US! Thus,

Company Stage	PMF	Early Scaling	Mature Scaling
Problem to be solved	Product awareness	Expand sales pipeline	Brand building
	Lead generation	Accelerate sales cycle	User/revenue retention
	Build early relationships	Go deeper in the same market	Category expansion
	Kick-off the sales pipeline	Sell more features to the same customer	Community building
Type of Event	Discover	Engage	Grow

Discover ✅

Now, let’s hunt our IAP 🔫

Ideal Attendee Profile

➡️ Some fundamental industry-graphic details ⤵️

Net-worth: Atleast 7x the project requirement size (Usually ₹1-2 Cr project size)
Financials: Good track record with revenue, credit rate reports, etc
Domain: Industries, factories, (power driven operations)
Location of factory/industry: Accessibility and solar coverage
Geography: India
Specific Departments: Purchase, Electrical, Maintenance

🎭 Let’s double down?

Meet our star IAPs ➡️

Why would Roshan attend our event? Roshan’s core responsibility also includes being able to find ways to optimise the existing process in the most cost efficient way. It is said that after the raw materials and set-up cost, energy takes up most of the budgeting. This is exactly where SustVest helps Roshan achieve his objectives.

Why would Yamini attend our event? Prominently working in the purchase department, Yamini functions all day - all month chasing cost saving opportunities. Although the focus is on vendors and cost deduction in that sector, she would also be highly interested to figure out slashing heavy power bills with the help of SustVest.

Why would Aryan attend our event? Aryan is someone who is interested in driving his organisational goals to a green end. With the world moving towards Sustainability, every well-drive ARR organisation is interested in moving towards green trends and getting to also optimise their costing

Event Goal	Audience Type	IAP
Discover	Problem unaware	IAPs might fall in this bucket as well.
	Brand unaware	IAPs might fall in this bucket as well.
Engage	Urgency unaware	IAPs might fall in this bucket as well.
	Evaluators	Na
	Trial users	Na
Grow	Long time customers	Na
	Brand evangelists	Na

It is to duly note that the target attendees and organisations, all spend enormous amounts on power used for daily operations. With constant efforts to reduce expenses, it is important to also drive a sustainable front for the same. By making them aware of the problem of growing expenses with contributing carbon emissions to the environment, SustVest pitches itself to be able to solve both with just one arrow. To be able to switch to renewable source of energy with no hefty upfront cost while also paying less for the energy utilised.

Let’s settle down on a topic?

What are we calling it?

☀️ Solar Eclipse: Blocking Out High Energy Costs

In an era marked by increasing environmental concerns and a growing emphasis on sustainable practices, industries and organisations face the challenge of meeting energy demands while minimizing their carbon footprint. This gathering aims to provide industrial leaders with valuable insights into the importance of transitioning to solar energy for fulfilling their electricity requirements. By exploring the benefits, considerations, and successful case studies, participants will gain a comprehensive understanding of how solar energy can revolutionize their energy strategies.

FORMAT
Masterclass | To help discover problem and find sustainable solutions.

🔗Let’s sort the conversation

Conversation
Trends	Managing and optimising cost deduction in day to day process while getting quality output
Problems	- No trusted partners in the sustainable front - Unaware channels and resources to shift to other sources - Trusted and proven track record vendors - Foreign to compliances and execution in terms of making the renewable shift
Career	Mid - Senior
Skills	Sustained purchases for regular operations, Optimised processes in production, High quality maintenance and standards

Duration and Structure ⤵️

The format is that of a 1 day Masterclass held virtually. Covering various touch points over a day, the event is broken down into various parts.

The goal of the event is to educate the IAPs about the possibilities of solar and sustainable approaches in energy cost savings while cutting down carbon emissions.

Educate Industrialists
Highlight Sustainability Benefits
Promote Cost Efficiency
Empower Decision-Making
Address Challenges
Inspire Action
Showcase Success Stories
Provide Regulatory Guidance
Encourage Innovation
Foster Networking
Align with Sustainability Goals
Facilitate Informed Planning
Answer Participant Questions
Catalyze Change

💻 Platform

AIRMEET

Networking. Attendees enjoy Airmeet's connection features, especially the “social lounge” for 1:1 networking.
No downloads required. Airmeet offers a download-free software experience.
Moderated chat. Airmeet gives organizers complete control over the live chat through moderation.
Multiple engagement options.

The Key Note Speakers

Speaker	Job Title Hierarchy	Topic Expertise	Can they speak on topic?	Do they have an organic social outreach?	Will IAP come based on the outreach?	Are they our customers?	Will they achieve their objective?	Are they trusted power users?	SCORE	What do they bring to the table?	Why will they agree to do this?
https://www.linkedin.com/in/sumant-sinha	Chairman & CEO, ReNew	High	Yes	Yes	Yes	No	Yes	Yes	5/6	Age old expertise in solar and the impact created	Social capital and distribution amongst hundrerds of prospects for ReNew
https://www.linkedin.com/in/nikhilkamathcio/	Co-founder Zerodha, Gruhas	High	Yes	Yes	Yes	Investor	Yes	Maybe	5.5/6	Profound investor with Gruhas, already understands the value of Sustainability	Social Capital and distribution for Gruhas’s upcoming cohort as well as his stance on Green World

Wait, we have one more addition 🚀

WHO? Mr. Sharan Hegde aka Finance With Sharan

WHAT? As a host! Someone who knows the fintech world and the need of the hour as Sustainability. His recent content also revolves on saving costs with electricity.

WHY? Sharan has already been a part of a viral campaign for SustVest and understands the model. Would be a great fit to moderate a panel where Mr.Nikhil Kamath also finds a similar face due to their existent ties.

Also….

“IF WE PICK Solar Eclipse: Blocking Out High Energy Costs AS A TOPIC THEN THE ATTENDEE WILL REALISE the importance of shifting to renewable source to slash current expenses and reduce carbon footprint RESULTING IN them wanting to partner with SustVest and take the green step!

Speaker Outreach 📍

Subject: Invitation to Speak at Our Solar Energy Masterclass

Dear [Speaker's Name],

I hope this email finds you well. I am writing on behalf of SustVest, which is hosting a masterclass titled Solar Eclipse: Blocking Out High Energy Costs. We are impressed by your expertise in the field of renewable energy, particularly your interest in this fiel and believe that your insights would greatly enrich our event.

The masterclass aims to shed light on the significance of transitioning to solar energy as a power source for business operations. In particular, we will focus on how such a shift can significantly reduce costs and contribute to a reduction in carbon footprint. We believe that your knowledge and experience would be invaluable in providing practical insights and success stories that can inspire and guide our participants.

Event Details:

Title: Solar Eclipse: Blocking Out High Energy Costs
Date: 10 Oct 2023
Time: [Time]
Venue: Airmeet (Virtual)
Panel Duration: 45 min

We would be honored if you could join our panel of distinguished speakers and share your insights during the event. Your presence would not only add credibility to the discussions but also provide participants with actionable strategies to embrace solar energy as a sustainable and cost-effective power solution.

If you are available and interested in being part of our panel, kindly confirm your participation at your earliest convenience. We understand your busy schedule and would be happy to accommodate any preferences you might have regarding the format or timing of your presentation.

Please let us know if you have any questions or need further information. We truly hope you can join us in our effort to promote renewable energy awareness and sustainable business practices.

Thank you for considering our invitation. We look forward to your positive response.

Best regards,

Nandeesh Vasanth Head of Marketing & Growth, SustVest

Attendee Outreach 📍

Subject: Invitation to Attend Solar Energy Masterclass: Solar Eclipse: Blocking Out High Energy Costs

Dear [Recipient's Name],

I trust this message finds you well. We are pleased to extend an invitation to you for our upcoming masterclass titled Solar Eclipse: Blocking Out High Energy Costs. Your expertise and insights would greatly enhance the discussions on the pivotal role solar energy plays in cutting costs and reducing the carbon footprint of businesses.

Event Details:

Title: Solar Eclipse: Blocking Out High Energy Costs
Date: 10th Oct 2023
Time: 11:00 A.M.
Venue: Airmeet (Virtual)

The masterclass is designed to underscore the significance of transitioning to solar energy as a primary power source for business operations. We believe your attendance will provide valuable perspectives on how adopting solar energy can result in substantial cost savings and promote environmental responsibility.

By joining us, you will engage in an enriching exchange of ideas and real-world experiences, contributing to the collective understanding of the tangible benefits of sustainable energy practices. Furthermore, your presence will inspire others to consider renewable energy solutions as a strategic business advantage.

Kindly let us know of your availability to attend this event. Your participation would be an honor and a valuable contribution to our discussions.

Should you have any queries or require further information, please feel free to reach out to us.

Thank you for considering our invitation. We look forward to the possibility of your attendance.

Best regards,

Nandeesh Vasanth Head of Marketing & Growth, SustVest

Some tactics to put the word out?

Speaker talk sneak peak clips
Event countdown
Who all are coming?
Email drip campaigns
Calendar invites
WhatsApp reminders
Attendee posts
Referral incentives
Event Day info snippets
No recording access

🎯 The Register ➡️ Attend Funnel

TOPIC?

Done ✅

SPEAKER?

Done ✅

BELONGINGNESS?

Taken Care Off ✅

NO ACCESS TO RECORDINGS?

Nah ✅

ASK QUESTIONS POST SIGN UP?

Always available ✅

POST EVENT TAKEBACK?

Everyone walks back with a guide on the business world’s take on sustainable approach to cut down costs. They also get our specially curated tracker that lets them feed details of their organisation to get a rough analysis of how they can use SustVest to cut down their costs and stick long term ✅

1:1 with attendees and speakers?

Done, Airmeet for the win ✅

🎤 Design for the event

Pre-Event Engagement

Paid LinkedIn adsUsing GrowthGenius to make an impactful reachGetting the speakers to put out a wordReminder emails Detailed landing pageJavaScriptCopy

Event Day

11:00 A.M. to 11:20 A.M.

Pre event jazz

11:20 A.M. to 12:00 P.M.

Speaker session 1 - Mr. Sharan and handover as host

Speaks about The Solar Energy Landscape

12:15 P.M. to 1:10 P.M.

Speaker session 2 - Mr. Sumant

Speaks about Benefits of Solar Energy Adoption & Economic Considerations

1:10 P.M. to 2:30 P.M.

Lunch

2:30 P.M. to 3:30 P.M.

Speaker session 3 - Mr. Hardik (Co Founder & CEO, SustVest) & Mr. Sameer (EPC, SustVest)

Speaks about Solar Project Planning and Implementation with Regulatory and Legal Framework

3:45 P.M. to 4:45 P.M.

Speaker session 4 - Mr. Nikhil

Speaks about Future Trends and Innovations with Sustainability and Corporate Image

4:50 P.M. to 5:15 P.M.

Closing

5:15 P.M. onwards

1:1s and speed networking

**Post Event Engagement Strategy**

Survey questions for speakers ⤵️

Did the provided technology for your presentation (e.g., AV equipment, microphone) meet your expectations in terms of adequacy and reliability? (Yes/No)
Are you open to the possibility of participating as a speaker in a forthcoming event organized by the same group? (Yes/No)
Did you find the schedule of your presentation and the overall event to be efficiently organized? (Yes/No)
On a scale of 1 to 5, how positively was your presentation received by the audience? (1 - Poorly received, 5 - Very well received)

Survey questions for attendees ⤵️

Please rate the overall quality of the event on a scale from 1 to 5.
What was your favorite aspect of the masterclass?
Were there any aspects of this event that you didn't find satisfactory?
Would you consider attending a future edition of this event?
Did you acquire the knowledge you intended to gain from attending?
How probable is it that you will reach out to individuals you connected with during the event for networking purposes?

Lead Nurturing ⤵️